Merchandising

One size does not fit all: Customized offers are the way forward for airlines

We’re all different. This is why a perfectly tailored suit will always fit better than one off the rack....

Understanding airline travelers and their journeys

There are typically nine stages in an air passenger’s journey, from booking and checking-in to travelling...

How focusing on the customer experience helps TAP Air Portugal increase revenues

Since 1945, TAP Air Portugal has striven to provide our customers with the best possible travel experience....